More than ever, investors and other stakeholders are looking to a company’s IR website as a critical platform for learning about a company’s investment thesis, corporate strategy, accessing key data and financial figures, and gaining insight on corporate governance practices. Sites are also a source of valuable analytics for IR teams.
In recent years, digital tools have launched IR sites into a new dimension of interactivity and functionality, highlighting corporate achievements and facilitating dialogue with the investment community. As companies evolve, their digital IR footprint stands to evolve as well.
In our latest whitepaper, we have aggregated our top tips for IR teams to help them a) make their IR website generate a positive ROI, and b) ensure it stands out as integral part of their Investor Relations communications and corporate branding – their “calling card” for investors and potential shareholders.