For 16 years, we have helped our clients tap the full potential of their audio and video webcasts. We set a new record in 2017, boasting more than 500 webcasts. At the start of this new season, I’d like to highlight some emerging trends in webcasting.
Trends of the 2018 Webcast Season
Smartphones have become indispensable in our daily lives. Ever more stakeholders are accessing webcasts via their mobile devices, making webcast optimization for these devices increasingly important. Expanding webcast access from the computer screens to phones and tablets offers companies a much larger target audience. Stakeholders can now access webcasts from anywhere.
Webcasts have always been a great way to connect with stakeholders regardless of their geography. Companies’ increasing globalization and expanding international relations help them profit from this mode of communication all the more. Company stakeholders are increasingly international; they are no longer predominately from a company’s home country but rather scattered throughout the world.
Because stakeholders are more and more international, the majority of webcasts are now conducted in English. Fortunately, technical progress has simplified bilingual transmissions using simultaneous translators, which are in particular high demand in Hong Kong and Russia.
Lastly, on-demand webcasts offer give access to stakeholders in far flung time zones. Gone are the days when one had to watch a live broadcast in the middle of the night. Now a click of a link brings the webcast to the viewer at any time.
3. Smaller Companies Follow Suit
Webcasts have been standard in financial reporting for large companies for several years. Now, the demand for webcasts is growing among small and medium-sized enterprises. Instead of laboriously gathering all interest groups together in one place, companies can reach their target groups independent of their location. This not only saves money but also increases the reach of a company’s messages.
4. New Application Areas for Webcasts
So far, webcasts have been used primarily for the transmission of general meetings and the publication of quarterly or annual figures. Live transmissions have also gained in popularity for internal corporate events. Town hall meetings, internal lectures, and presentations are increasingly being transmitted via webcast. A similar trend can be seen in product presentation.
Via the webcast dialogue function, employees at all locations can easily pose questions, comment, and communicate directly with presenters or senior management. Of course, video webcasts are also available via an on-demand link so that no employee ever misses them.
We know from experience that webcasts have become absolutely indispensable. No other medium allows global stakeholders to be reached so easily, simultaneously and interactively. In short, webcasts allow companies to create transparency with very little effort
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